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Your complete growth system, running on autopilot

We connect your website, ads, SEO, CRM and AI agents into one system, then bring in the leads, follow up every enquiry and book the jobs, so you grow without the extra admin.

Free 1-hour strategy call · No obligation

★★★★★5.0
100% 5-star reviews
Free growth planStep 1 of 4
What do you need help with?Pick all that apply.
What kind of business do you run?So we can show you what works in your industry.
How many staff members?Including you.

Where should we send your plan?

We’ll call to book your free 1-hour strategy session.

Free and no obligation. We usually call within one business day (Mon–Fri, 9am–5:30pm AEST). We never share your details — privacy policy.

Tonight, while you’re off the toolsRunning
  1. New enquiry from your websiteSarah · end-of-lease clean · 7:42 pm
    New lead
  2. AI replied by SMS in secondsAsked for bedrooms and suburb
    Replied
  3. Job booked for Friday, 1:00 pmAdded to the calendar · team notified
    Booked
  4. Deposit invoice sentPay-by-link included
    Sent
  5. Review request scheduledGoes out when the job is done
    Queued
Example

Built on the world’s leading AI and automation platforms

  • OpenAI
  • Claude
  • Gemini
  • Perplexity
  • Meta
  • n8n
  • Google
  • WhatsApp

One system for every lead, job and follow-up

No more chasing every lead

Your website, phone, inbox and socials feed one CRM. Every enquiry is answered, followed up and booked in — without anyone copying details between apps.

AI assistantSMS · replies in seconds
Hi, do you do end-of-lease cleans in Southport? Need one Friday.
Hi Sarah! Yes, we cover Southport. How many bedrooms is it?
2 bed, 1 bath unit
Perfect. Friday 9am or 1pm — which suits?

Every enquiry answered in seconds

AI agents reply on your website, Instagram, Facebook, WhatsApp and SMS — day or night — qualifying the job and offering real times from your calendar.

Jobs pipelineThis week
New3
Sarah K.
Tom R.
Quoted2
Priya M.
Leo D.
Booked4
Ana P.
Ben W.
Paid6
Mia T.

Your whole team on one CRM

Leads, quotes, jobs and invoices move through one pipeline. Everyone sees the same customer history, so nothing falls through the cracks.

Everything from first enquiry to five-star review

The core systems we build for service businesses — start with one, or connect them all.

CRM implementation

One place for every lead and job

Enquiries, quotes, bookings and invoices live in one CRM built around how your jobs actually flow — with your data migrated and your team trained in week one.

  • Custom CRM setup
  • Data migration
  • Lead capture
  • Core automations
Explore CRM Implementation
Replaces
  • Spreadsheets
  • Sticky notes
  • Scattered inboxes
  • Disconnected apps
SKSarah KimCustomer
End-of-leaseSouthportQuote accepted
Today
Quote accepted · $420Job booked for Friday, 1:00 pm
Wed
Opened “Your quote”Follow-up email · automated
Tue
Website enquiryAI replied in seconds
AI receptionist

Never miss another call

An AI voice agent answers every call 24/7, qualifies the caller and books the job straight into your calendar — then transfers to you when a human is needed.

  • 24/7 call answering
  • Trained on your business
  • Calendar booking
  • Lead qualification
Explore AI Receptionist (Voice Agent)
Replaces
  • Voicemail
  • Missed-call callbacks
  • After-hours answering service
Incoming call · 9:14 pmLive
AI receptionist
Hi, I’ve got a leaking hot water system — can someone come tomorrow?
I can help with that. I have 8am or 11am tomorrow in Robina — which works?
Summary sent to your phoneBooked 8:00 am
AI lead nurturing

Follow-up that never forgets

New leads get a reply in seconds, then smart follow-up based on what they do — so quotes get chased and hot leads land with your team at the right moment.

  • Instant response
  • AI qualification
  • Behavioural triggers
  • Lead scoring
Explore AI Lead Nurturing
Replaces
  • Manual reminders
  • Copy-pasted emails
  • Quotes nobody chased
Follow-up sequenceQuote sent
0 min
SMS · “Thanks Priya, here’s your quote”Delivered
Sent
Day 1
Email · Before & after photosOpened twice
Opened
Day 3
SMS · “Any questions about the quote?”Replied “Yes, book it”
Replied
Day 3
Hot lead flagged to your teamCall booked
Hot
Workflow automation

Admin that runs itself

We map how work moves through your business, connect your apps so data is entered once, and automate the tasks that eat your week.

  • Process mapping
  • Automation setup
  • App integration
  • Task & team automation
Explore Workflow Automation
Replaces
  • Double data entry
  • Paper job sheets
  • End-of-day admin
When a job is marked completeAutomation
Step 1
Invoice created and sentPay-by-link included
Step 2
Job notes saved to the customerPhotos attached
Step 3
Review request scheduledSent 2 hours later
Step 4
Rebooking reminder setIn 3 months
Google review automation

Turn happy customers into five-star reviews

A review request goes out when the job is done, with a one-tap link to your Google profile — and every review gets an AI-drafted reply for you to approve.

  • Automated review requests
  • One-tap review link
  • Smart reminders
  • AI review responses
Explore Google Review Automation
Replaces
  • Asking in person
  • Forgetting to ask
  • Unanswered reviews
New 5-star review★★★★★
New
AI reply drafted“Thanks so much for the kind words…”
Approve
Request sent to TomJob completed 2 hours ago
Sent

Connect every channel your customers use

Calls, texts, emails, chats and DMs land in one place inside your CRM — and your automations reply from the same place.

XGROWOne inbox
  • Phone calls
  • SMS
  • Email
  • WhatsApp
  • Website chat
  • Instagram
  • Facebook
  • Google Business

Meet your AI team, working 24/7.

XGROW designs, integrates and trains AI agents around your real processes — connecting the world’s leading models to your CRM, sales and operations. Not a generic chatbot bolted onto your website.

Custom AI strategy

We assess your workflows, find the high-ROI AI opportunities and design a roadmap for your business.

Multi-model integration

Claude, GPT, Gemini and more, connected directly to your CRM, support, marketing and operations.

Training & guardrails

We train your team, build your prompt library and put governance in place so AI scales safely.

AI receptionist

Answers every call 24/7, qualifies the caller and books the job.

AI chatbot

Replies on your website, Instagram, Facebook and WhatsApp — and books the job.

AI lead nurturing

Instant replies, smart qualification and follow-up that never gives up.

And everything around the business.

Lead generation, marketing and billing that plug straight into the same system.

Google Ads

Google Ads Management

High-intent search campaigns, tracked to real enquiries and revenue.

Learn more
Meta

Facebook & Instagram Ads

Scroll-stopping campaigns with lead forms wired straight into your CRM.

Learn more

SEO & AI Search Optimisation

Local SEO plus AEO and GEO, so Google and AI assistants recommend you.

Learn more

Marketing & Sales Automation

Email, SMS and funnels that turn enquiries into paying customers on autopilot.

Learn more

Invoicing & Payments

Automated invoices, online payments, recurring billing and polite reminders.

Learn more

Data migration

We move your contacts, jobs and history across from your old tools and clean it up on the way.

Team training

Short, practical sessions so the system is actually used from week one.

Ongoing support

Every plan includes ongoing support and improvements as your business grows.

Clear reporting

Simple reporting, so you always know what is running and what it is producing.

Matheus Bessa, founder of XGROW, smiling in an XGROW t-shirt
Matheus BessaFounder, XGROW
Meet the founder

You’ll work directly with Matheus

XGROW was founded by Matheus Bessa, a marketer who spent six years in the marketing department at Unilever Brazil before building automation systems for Australian service businesses. He saw the same pattern everywhere: great businesses losing work because nobody had time to follow up.

Today XGROW designs, builds and supports the systems that fix that — CRM, marketing automation and AI agents — with Matheus personally leading the strategy for every client.

“He is fantastic to work with, genuinely listens to what you need, and takes the time to tailor the system so it aligns perfectly with your company’s goals and requirements.”
Cal L. · Google review
1,000+automations built
5.0Google rating
6 yrsmarketing at Unilever
More about XGROW

Loved by our clients

Real Google reviews from Australian service businesses, in their own words.

★★★★★

“XGROW has been an outstanding partner for our business and has completely elevated the way we manage and generate leads.

Their system is easy to use, highly effective, and designed in a way that actually supports real business needs. What really makes the experience exceptional is Matheus.

Read more

He is fantastic to work with, genuinely listens to what you need, and takes the time to tailor the system so it aligns perfectly with your company’s goals and requirements. The software itself is intuitive and powerful, and the detailed explanations and guidance provided make it very easy to understand and use with confidence. Everything is clearly explained, which makes onboarding smooth and ensures you get the most out of the platform. If you’re looking for a lead generation and management company that delivers results while providing personalised support and outstanding service, I highly recommend XGROW.”

Cal L.
Google review
★★★★★

“Well, I can’t recommend Xgrow enough.

Before Xgrow, my business was a mess. I was using one system for bookings, another for payments, another for email marketing, and another for CRM… and because everything was disconnected, I lost thousands of dollars in…

Read more

…leads I simply didn’t have time to follow up with. Then everything changed. The whole Xgrow team and system not only made my business dramatically easier to manage, but also increased my organic revenue by 300%. It was a complete game changer. This is real growth. If you own a business, do yourself a favour and sign up with Xgrow. You’ll not only make more money, but you’ll also gain back time to focus on the things that actually matter. Thank you so much to Math and the entire Xgrow team. You have no idea how much easier you’ve made my life.”

Oven Brothers
Google review
★★★★★

“I’ve been using Xgrow for some time now and it has made our daily operations much more organised and efficient.

The platform is intuitive, easy to navigate and really helps streamline scheduling, team coordination and workflow management. Everything is very clear and practical, which saves us a lot of time during busy routines.

Read more

Whenever support is needed, the team is always responsive, professional and helpful, making the overall experience even better. Overall, Xgrow is a reliable and professional system that has positively impacted our productivity and operational organisation. Highly recommend it!”

Leticia M.
Google review
★★★★★

“The Xgrow system and app are very easy to use and extremely intuitive.

Even without much technical knowledge, it’s easy to understand how they work and use them without any stress or difficulty. Having messaging, emails, invoices, receipts, bookings, schedules, and training/courses all in…

Read more

…a single platform is amazing — it makes organization much easier and saves a lot of time. The customer support is outstanding: besides the training on how to use the system, whenever I need help, I get quick responses. The team is always helpful and open to adapting both the system and the app to meet our needs, which makes a big difference in daily use. I highly recommend it!”

Nara S.
Google review
★★★★★

“I’ve been using the Xgrow system for a few months now, and I have to say it has made my day-to-day work much easier.

The booking system is amazing — very clear, user-friendly and easy to understand, which helps a lot with daily organisation. The platform is intuitive and streamlines processes that would otherwise take much more time.

Read more

On top of that, whenever our team needs support, Matheus is always available and incredibly helpful. His support truly makes a difference. Overall, it’s a very reliable system that improves efficiency and day-to-day workflow. Highly recommend it!!”

Gabriela D.Translated from Portuguese
Google review
★★★★★

“We engaged XGROW to improve our business processes and automate repetitive manual tasks — and the results have been outstanding.

Their AI agents seamlessly streamlined our workflows, reducing manual data entry by over 70% and freeing our team to focus on high-impact activities.

Read more

XGROW's intelligent task automation and AI-powered client follow-ups significantly increased our customer retention rate — we saw a 25% lift in repeat business within just a few months. XGROW’s expertise in AI-driven workflow automation and intelligent agent development helped us scale efficiently and deliver superior customer experiences. If you're looking to enhance operational efficiency, optimize task automation, boost customer retention, and grow your business with cutting-edge AI solutions, XGROW is the go-to partner. Highly recommend XGROW for any business serious about automation, AI, and growth!”

Marcio F.
Google review

Choose the plan that fits your business

Scalable automation that grows with you. Every plan is tailored after a free strategy call, so you only pay for what moves the needle.

Core

Starter

For small businesses ready to automate their sales process.

  • CRM
  • Pipelines
  • Sales funnels
  • Online booking
  • Lead nurturing
  • Email automations
  • SMS & phone automations
  • Invoice automations
Get Starter pricing
Most popular

AI Pro

AI sales automation — everything in Starter plus advanced AI-powered tools.

  • Everything in Starter
  • Website & landing page
  • AI voice agent (receptionist)
  • AI conversation bot
  • AI website chatbot
  • AI reviews bot
Get AI Pro pricing
Add-on · any plan

Lead Generation

Take control of your paid advertising and search visibility.

  • Google Ads management
  • Facebook & Instagram ads
  • Campaign performance tracking
  • SEO optimisation & rankings
  • Social media management
  • Monthly strategy sessions
Get add-on pricing

Pricing is tailored to your business after the free strategy call — you get a clear written quote before anything starts.

Guides

Automation & AI, explained

Practical, no-jargon guides for Australian service business owners.

All guides

Frequently asked questions

What does XGROW do?

XGROW is an Australian automation agency for service-based businesses. We set up and manage your CRM, automate marketing and follow-up by email and SMS, and build AI agents that answer calls, reply to enquiries 24/7, book jobs and request Google reviews. We also run Google and Meta ads, SEO and websites that feed leads into that system.

Who is XGROW for?

Service-based businesses — tradies and home services, cleaning companies, short-term rental managers, clinics, gyms and martial arts studios, hospitality and professional services. If your growth depends on answering enquiries fast and following up consistently, automation pays for itself quickly.

How long does it take to set up?

Most businesses have their core system — CRM, pipeline, lead capture and first follow-up automations — live within a few weeks of the strategy call. AI voice and chat agents are added once your pipeline and messaging are in place, then refined over the first month using real conversations.

Do I need to be technical?

No. We do the build, the integrations and the testing, then train your team in short practical sessions. Day to day you use the XGROW platform to see leads, reply to messages and track jobs — the automations run in the background.

Will AI make my business sound robotic?

Not when it is set up properly. We train your AI agents on your services, prices, tone and FAQs, keep replies short and human, and hand the conversation to you the moment a customer needs a person. You can read every conversation and adjust the rules at any time.

Can you work with the tools I already use?

Usually, yes. We connect your CRM to calendars, phone and SMS, email, payment and invoicing tools, website forms, Facebook and Instagram, WhatsApp and Google Business Profile, and use automation platforms such as n8n to link anything else. Where a tool is holding you back we will say so and suggest a better fit.

How much does it cost?

Pricing depends on the plan (Starter or AI Pro), the number of users and automations, and whether you add lead generation. Every quote is tailored after the free one-hour strategy call, so you only pay for what will move the needle in your business. Book the call and you will get a clear written recommendation.

Do you work outside my city?

Yes. XGROW works with businesses right across Australia. Strategy sessions, onboarding and training run over video call, and your system is cloud-based, so it works the same whether you are in a capital city or a regional town.

See all FAQs