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Plans & pricing

Plans that grow with you

XGROW offers two core plans — Starter and AI Pro — plus a Lead Generation add-on for any plan. Every plan is tailored after a free one-hour strategy call, and you receive a clear written quote before anything starts.

Compare plans

Choose your starting point

Core

Starter

For small businesses ready to automate their sales process.

  • CRM
  • Pipelines
  • Sales funnels
  • Online booking
  • Lead nurturing
  • Email automations
  • SMS & phone automations
  • Invoice automations
Get Starter pricing
Most popular

AI Pro

AI sales automation — everything in Starter plus advanced AI-powered tools.

  • Everything in Starter
  • Website & landing page
  • AI voice agent (receptionist)
  • AI conversation bot
  • AI website chatbot
  • AI reviews bot
Get AI Pro pricing
Add-on · any plan

Lead Generation

Take control of your paid advertising and search visibility.

  • Google Ads management
  • Facebook & Instagram ads
  • Campaign performance tracking
  • SEO optimisation & rankings
  • Social media management
  • Monthly strategy sessions
Get add-on pricing

Pricing is tailored to your business after the free strategy call — you get a clear written quote before anything starts.

Side by side

What’s in each plan

FeatureStarterAI Pro
CRM, pipelines & sales funnelsIncludedIncluded
Online bookingIncludedIncluded
Lead nurturing, email & SMS automationsIncludedIncluded
Invoice automationsIncludedIncluded
Website & landing page—Included
AI voice agent (receptionist)—Included
AI conversation bot & website chatbot—Included
AI reviews bot—Included
Google, Facebook & Instagram adsAdd-onAdd-on
SEO & social media managementAdd-onAdd-on
How pricing works

Tailored, transparent, in writing

No two service businesses need exactly the same system. Your price depends on the plan, the number of users, how many automations and AI agents you need, whether we migrate data from another system and whether you add lead generation.

On the free strategy call we map your business and recommend the smallest system that will make a real difference. You then receive a written quote. Advertising spend for Google and Meta is paid directly to those platforms from your own accounts.

Pricing at a glance

Quick facts
Starting point
Free 1-hour strategy call
Quote
Written, before any work starts
Plans
Starter · AI Pro
Add-on
Lead Generation, on any plan
Ad spend
Paid directly to Google / Meta
Support
Ongoing, included in every plan
FAQ

Pricing questions

What is the difference between Starter and AI Pro?

Starter covers the CRM, pipelines, funnels, online booking, lead nurturing and email, SMS and invoice automations. AI Pro includes everything in Starter plus a website or landing page, an AI voice agent, AI conversation and website chatbots, and an AI reviews bot.

Can I add ads and SEO to any plan?

Yes. The Lead Generation add-on — Google Ads, Facebook and Instagram ads, SEO, social media management and monthly strategy sessions — can be added to either plan, so new leads land straight in your automated pipeline.

How much does it cost?

Pricing depends on the plan (Starter or AI Pro), the number of users and automations, and whether you add lead generation. Every quote is tailored after the free one-hour strategy call, so you only pay for what will move the needle in your business. Book the call and you will get a clear written recommendation.