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Marketing & sales automation

Marketing that follows up while you work

Marketing automation uses software to send the right message to the right customer at the right moment — without anyone pressing send. XGROW builds omnichannel marketing and sales automation for Australian service businesses, connecting email, SMS, WhatsApp, social and your website into one pipeline that captures leads and turns them into loyal customers.

  • Email, SMS & WhatsApp in one flow
  • Lead scoring & pipeline automation
  • Tracked from click to sale
Get my free growth plan Call 0489 270 600
  • ★★★★★5.0 on Google
  • 1,000+ automations built
  • Australia-wide
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What kind of business do you run?So we can show you what works in your industry.
How many staff members?Including you.

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We’ll call to book your free 1-hour strategy session.

Free and no obligation. We usually call within one business day (Mon–Fri, 9am–5:30pm AEST). We never share your details — privacy policy.

Overview

What is marketing automation — and why does it matter for a service business?

Most small businesses don't have a lead problem, they have a follow-up problem. An enquiry comes in on a busy Tuesday, nobody replies until Thursday, and by then the customer has booked someone else. Quotes go out and are never chased. Happy customers are never asked for a review or reminded to book again.

Marketing automation fixes that by turning your best follow-up habits into rules that run every time. A new lead gets an instant, personal reply. A quote that hasn't been accepted gets a friendly nudge after two days and again after five. A completed job triggers a thank-you and a review request. A customer who hasn't booked in six months gets a reminder with a reason to come back.

XGROW's approach is omnichannel: instead of separate tools for email, SMS and social, every touchpoint runs from one CRM, so a reply on any channel stops the sequence and alerts your team. Messages are written in your voice, not a template library's, and every campaign is tracked so you can see exactly which automations are producing booked work. For a deeper look at costs and payback, read is marketing automation worth it for a small business.

At a glance

Quick facts
What it is
Automated email, SMS and funnel campaigns linked to your CRM
Best for
Businesses with steady enquiries and repeat customers
Channels
Email, SMS, WhatsApp, Facebook, Instagram, web
Includes
Sequences, lead scoring, pipeline automation, reporting
Available in
Starter and AI Pro plans
Compliance
Consent and unsubscribe handled per the Spam Act 2003
What’s included

Everything you need, done for you

Our Marketing & Sales Automation service covers strategy, build, integration and support.

Email sequences

Welcome, nurture, quote follow-up, win-back and newsletter sequences written in your voice and triggered by real customer behaviour.

SMS & WhatsApp automation

Text-back for missed calls, booking confirmations, reminders and offers on the channel customers actually read.

Lead scoring

Leads scored on engagement and fit, so your team calls the hottest prospects first.

Pipeline automation

Deals move between stages automatically, tasks are created for your team and nothing stalls silently.

Funnels & landing pages

Offer pages and booking funnels connected straight to the CRM, with forms that tag and route every lead.

Performance tracking

Open, reply, booking and revenue reporting so you know which messages earn their keep.

How it works

How we deliver it

From the first call to a system your team actually uses.

  1. 01

    Audit the journey

    We map every stage from first touch to repeat customer and find where leads go cold.

  2. 02

    Write the messages

    We draft sequences in your tone of voice for sign-off — short, human and specific to your services.

  3. 03

    Build and test

    Triggers, timing, branching and stop rules are built in the CRM and tested end to end.

  4. 04

    Launch and measure

    Campaigns go live with tracking, and we review results with you after the first month.

Before and after

Manual marketing vs automated marketing

Manual

  • Reply to a new enquiryHours or days
  • Quote follow-upOnce, if remembered
  • Rebooking remindersRarely sent
  • Knowing what worksGuesswork

Automated with XGROW

  • Reply to a new enquirySeconds, on every channel
  • Quote follow-upA planned sequence that stops on reply
  • Rebooking remindersTimed to each customer's cycle
  • Knowing what worksTracked to bookings and revenue
Who it’s for

Is Marketing & Sales Automation right for your business?

Marketing automation works best for businesses with a regular flow of enquiries and a reason for customers to come back — cleaning, health and wellness, gyms, short-term rentals, trades that service or maintain, and hospitality.

Client reviews

What our clients say

★★★★★

“I’ve been using the Xgrow system for a few months now, and I have to say it has made my day-to-day work much easier.

The booking system is amazing — very clear, user-friendly and easy to understand, which helps a lot with daily organisation. The platform is intuitive and streamlines processes that would otherwise take much more time.

Read more

On top of that, whenever our team needs support, Matheus is always available and incredibly helpful. His support truly makes a difference. Overall, it’s a very reliable system that improves efficiency and day-to-day workflow. Highly recommend it!!”

Gabriela D.Translated from Portuguese
Google review
★★★★★

“The Xgrow system and app are very easy to use and extremely intuitive.

Even without much technical knowledge, it’s easy to understand how they work and use them without any stress or difficulty. Having messaging, emails, invoices, receipts, bookings, schedules, and training/courses all in…

Read more

…a single platform is amazing — it makes organization much easier and saves a lot of time. The customer support is outstanding: besides the training on how to use the system, whenever I need help, I get quick responses. The team is always helpful and open to adapting both the system and the app to meet our needs, which makes a big difference in daily use. I highly recommend it!”

Nara S.
Google review
★★★★★

“XGROW has been an outstanding partner for our business and has completely elevated the way we manage and generate leads.

Their system is easy to use, highly effective, and designed in a way that actually supports real business needs. What really makes the experience exceptional is Matheus.

Read more

He is fantastic to work with, genuinely listens to what you need, and takes the time to tailor the system so it aligns perfectly with your company’s goals and requirements. The software itself is intuitive and powerful, and the detailed explanations and guidance provided make it very easy to understand and use with confidence. Everything is clearly explained, which makes onboarding smooth and ensures you get the most out of the platform. If you’re looking for a lead generation and management company that delivers results while providing personalised support and outstanding service, I highly recommend XGROW.”

Cal L.
Google review
FAQ

Marketing & Sales Automation questions

Still have a question? Ask it on your free strategy call.

What is the difference between marketing automation and a newsletter tool?

A newsletter tool sends the same email to a list. Marketing automation reacts to what each person does — filling a form, missing a call, receiving a quote, completing a job — and sends the right message on the right channel, then stops the moment they reply.

Will automated messages feel impersonal?

Not when they are written well. We write short messages in your voice, use the customer's name and service details, and hand the conversation to a person as soon as they reply. Most customers simply experience a business that is quick to respond.

Is SMS and email marketing legal in Australia?

Yes, with consent. Under the Spam Act 2003, commercial emails and texts need consent, clear sender identification and a working unsubscribe. We build consent capture and unsubscribe handling into every campaign.

How quickly will I see results?

Speed-to-lead and quote follow-up automations usually show an impact within the first few weeks because they act on enquiries you already get. Nurture and rebooking campaigns compound over months.

Get my free plan

Keep exploring

Works even better with

AI Lead Nurturing

Instant replies, smart qualification and follow-up that never gives up.

Learn more

CRM Implementation

Every lead, quote and job in one place — set up, migrated and trained for you.

Learn more

Related guides

Guide · MarketingMarketing Automation for Small Business: What It Is, What It Costs and Is It Worth It?Guide · AutomationHow to Stop Losing Leads When You're Too Busy to Answer

Start with one automation.

Book a free one-hour strategy call. We’ll map where leads and hours are slipping away and show you the automation with the fastest payback — whether or not you work with us.

Get my free growth plan Call 0489 270 600

Prefer to message? WhatsApp us or email info@xgrow.com.au