0489 270 600 Book a free call
Meta ads management

Facebook & Instagram ads that fill your calendar

Facebook and Instagram ads (Meta ads) put your offer in front of local people who fit your ideal customer profile, even before they search. XGROW plans, creates and manages Meta ad campaigns for Australian service businesses, with lead forms connected to your CRM so every enquiry is contacted within seconds.

  • Offers and creative that stop the scroll
  • Lead forms synced to your CRM
  • Instant follow-up on every lead
Get my free growth plan Call 0489 270 600
  • ★★★★★5.0 on Google
  • 1,000+ automations built
  • Australia-wide
Free growth planStep 1 of 4
What do you need help with?Pick all that apply.
What kind of business do you run?So we can show you what works in your industry.
How many staff members?Including you.

Where should we send your plan?

We’ll call to book your free 1-hour strategy session.

Free and no obligation. We usually call within one business day (Mon–Fri, 9am–5:30pm AEST). We never share your details — privacy policy.

Overview

How do Facebook and Instagram ads work for service businesses?

Unlike Google, where people search for you, Meta ads reach people while they scroll. That makes them ideal for creating demand — a new-client offer for a gym, a spring clean promotion, an open day, a seasonal service — and for staying front-of-mind with people who have visited your website.

Success comes down to three things: a compelling offer, creative that stops the scroll and fast follow-up. Lead form ads are convenient for customers but notorious for going cold, because people submit a form and move on. That is why we connect every Meta lead to your CRM and trigger an instant SMS and call task, while the person still remembers who you are.

We run structured tests on audiences, offers and creative, track leads through to bookings and shift budget to what works. Combined with marketing automation, leads that aren't ready today are nurtured until they are.

At a glance

Quick facts
What it is
Management of Facebook and Instagram advertising
Best for
Offers, launches, memberships and local demand generation
Formats
Lead forms, video, carousel, messaging and retargeting ads
Includes
Strategy, creative direction, targeting, tracking, reporting
Available as
Lead Generation add-on to any plan
Reporting
Monthly strategy session and live dashboard
What’s included

Everything you need, done for you

Our Facebook & Instagram Ads service covers strategy, build, integration and support.

Campaign strategy

Offers, audiences and funnel stages planned around your capacity and goals.

Creative direction

Ad concepts, copy and guidance for photos or short videos that perform.

Audience targeting

Local, interest and lookalike audiences plus retargeting of website visitors.

Lead forms & messaging ads

Instant forms and Messenger/WhatsApp ads synced to your CRM.

Pixel & conversion tracking

Meta pixel and conversion API set up so optimisation uses real results.

Optimisation & reporting

Ongoing testing, budget management and a monthly strategy session.

How it works

How we deliver it

From the first call to a system your team actually uses.

  1. 01

    Offer & audience

    We define the offer and the people most likely to buy.

  2. 02

    Creative & setup

    Ads, forms, tracking and CRM sync are built and tested.

  3. 03

    Test

    We launch multiple creative and audience variations to find winners fast.

  4. 04

    Scale

    Budget moves to the best performers; results are reviewed monthly.

Who it’s for

Is Facebook & Instagram Ads right for your business?

Meta ads work especially well for gyms and fitness studios, clinics and beauty services, cleaning companies with seasonal offers, short-term rentals and hospitality.

Client reviews

What our clients say

★★★★★

“I’ve been using Xgrow for some time now and it has made our daily operations much more organised and efficient.

The platform is intuitive, easy to navigate and really helps streamline scheduling, team coordination and workflow management. Everything is very clear and practical, which saves us a lot of time during busy routines.

Read more

Whenever support is needed, the team is always responsive, professional and helpful, making the overall experience even better. Overall, Xgrow is a reliable and professional system that has positively impacted our productivity and operational organisation. Highly recommend it!”

Leticia M.
Google review
★★★★★

“Well, I can’t recommend Xgrow enough.

Before Xgrow, my business was a mess. I was using one system for bookings, another for payments, another for email marketing, and another for CRM… and because everything was disconnected, I lost thousands of dollars in…

Read more

…leads I simply didn’t have time to follow up with. Then everything changed. The whole Xgrow team and system not only made my business dramatically easier to manage, but also increased my organic revenue by 300%. It was a complete game changer. This is real growth. If you own a business, do yourself a favour and sign up with Xgrow. You’ll not only make more money, but you’ll also gain back time to focus on the things that actually matter. Thank you so much to Math and the entire Xgrow team. You have no idea how much easier you’ve made my life.”

Oven Brothers
Google review
★★★★★

“I’ve been using the Xgrow system for a few months now, and I have to say it has made my day-to-day work much easier.

The booking system is amazing — very clear, user-friendly and easy to understand, which helps a lot with daily organisation. The platform is intuitive and streamlines processes that would otherwise take much more time.

Read more

On top of that, whenever our team needs support, Matheus is always available and incredibly helpful. His support truly makes a difference. Overall, it’s a very reliable system that improves efficiency and day-to-day workflow. Highly recommend it!!”

Gabriela D.Translated from Portuguese
Google review
FAQ

Facebook & Instagram Ads questions

Still have a question? Ask it on your free strategy call.

Are Facebook ads worth it for a small business?

They can be, when the offer is clear and leads are followed up fast. Most wasted Meta spend comes from slow follow-up, not bad ads — which is why we connect every lead to instant automated contact.

Why are my Facebook leads low quality?

Usually because the form is too easy to submit and nobody calls quickly. Adding a qualifying question, setting expectations in the ad and replying within minutes improves lead quality significantly.

Do you create the ads?

We handle strategy, copy and creative direction and can produce simple static and video ads. Your own photos and short phone videos of real work often perform best, and we guide you on what to capture.

Who owns the ad account?

You do. Campaigns run in your own Meta Business account, and ad spend is billed to you directly by Meta.

Get my free plan

Keep exploring

Works even better with

AI Lead Nurturing

Instant replies, smart qualification and follow-up that never gives up.

Learn more

Related guides

Guide · AutomationHow to Stop Losing Leads When You're Too Busy to AnswerGuide · MarketingMarketing Automation for Small Business: What It Is, What It Costs and Is It Worth It?

Start with one automation.

Book a free one-hour strategy call. We’ll map where leads and hours are slipping away and show you the automation with the fastest payback — whether or not you work with us.

Get my free growth plan Call 0489 270 600

Prefer to message? WhatsApp us or email info@xgrow.com.au