What conversion rate is considered good for a landing page?

It depends on channel, industry, and offer, but many businesses treat anything meaningfully above their current baseline as good. The better benchmark is whether the page converts better than the version it replaced.

What sections matter most on a landing page?

A clear headline, supporting proof, concise value proposition, objection handling, and a strong call to action are usually the most important sections.

Should a landing page have multiple CTAs?

It can repeat the same CTA several times, but it usually should not ask visitors to do many different things. The page performs best when the goal is singular and obvious.

Building High-Converting Landing Pages That Actually Work